What is Search Engine Optimization?
Search engine optimization is the process of improving the visibility of your website or blog so that users can find what they are looking for. Search engines use algorithms to analyze signals to determine whether a page is relevant to a search. The more links you have to a page, the easier it will be for Google to find it. They also analyze the content of each page and store it in the Google Index. After they have gathered enough information, they rank the page for users.
Besides content, search engines also look for page speed, usability, and security. Slow sites get penalized, so it is essential to make sure your pages load quickly. You can check your page speed using the Google Search Console. Site security is also important, and if your site is not secure, you will not get a top-page ranking.