An attorney SEO plan includes keyword research and keyword analysis. The website will also include optimized articles, press releases, and link structure. The goal is to rank first in Google for the keywords your firm wants to target. You can get started by submitting press releases and optimizing your website’s code. Then, add your firm’s contact information and client testimonials. Your site will serve as a central hub of information about your firm.
A law firm’s SEO should also include an accurate phone number, preferably clickable on mobile devices. Another key element to SEO is the meta description tag. This is the gateway to conversions and is essential for distinguishing your firm from your competitors. A compelling meta description will make potential clients want to click through and learn more about your firm. This is an ongoing process, so make sure you spend time and money on it. Invest in quality content for your website.