Search Engine Optimization is the process of improving the visibility of your website in the organic search results. SEO uses various techniques and methods to improve your rank in the natural search engines such as Google and Yahoo. You can increase the number of visitors to your site through the use of these techniques and methods.

White hat SEO

White hat search engine optimization (SEO) is a method of improving the ranking of a website in a leading search engine. It is a set of coding techniques, which are designed to make your website readable by a spider, as well as relevant and meaningful for a human user.

While there are numerous SEO strategies, some are more effective than others. For example, keyword research is an important part of the white hat SEO strategy. Keywords are words or phrases that help a search engine understand your content.

Another white hat tactic is to use rich Meta tags. These tags describe the contents of a web page. Using keywords in the title tag of a webpage is one of the most important things you can do to improve your PageRank.

Structured data

Structured data is a vital aspect of search engine optimization. It helps Google understand your content better, makes your website more searchable, and increases click-through rates.

Unlike unstructured data, structured data is predefined. This ensures that it’s easy for the search engines to read and analyze. It’s also beneficial to consumers because it makes it more convenient for them to find what they need.

There are many ways to use structured data. For example, you can markup articles to highlight important product information. You can tell Google your organization’s logo, or your company’s name.

Google also uses structured data to populate the Knowledge Graph box on the SERPs. In addition, it’s useful for displaying additional local information in the SERPs.

Structured data is particularly useful for AMP pages. AMP pages will appear in rich results, or featured snippets. These snippets are more visually appealing, and are likely to get more clicks.

Meta description

Meta descriptions are an important part of SEO efforts. They can make or break a search engine results page (SERP). It’s essential to write a good meta description. This can help your page to rank higher in search and earn more click-throughs from your visitors.

When it comes to meta descriptions, you have to choose the right keywords. Your meta description should tell a user what your page is about and the benefits it can provide. The best practice is to include keywords that are near the beginning of the description.

It’s also important to get the length of your meta description right. Google and Bing recommend a minimum of 120 characters. However, you can write longer, but you risk being cut off by Google.

Writing for humans

Search engine optimization (SEO) involves generating organic traffic to a website. This traffic comes from searching the web for answers to questions or seeking information. Google processes 8.5 billion searches a day and has more than a hundred billion webpages in its index. It knows how to find top-tier content for its users. And it will reward you for it. The more relevant your content is, the better your SEO will be. But that doesn’t mean you should write your content just for Google.

You also need to provide useful and relevant content to humans. For example, it’s not enough to tell someone about your product. They need details, such as pricing, and it’s important to include images, too. Be careful not to use stock images that don’t give readers any sense of what they’re seeing. Instead, make sure your images have descriptive metadata, which includes keywords.