Using a basic SEO local search formula is a good way to boost the local search rankings of your website. Including key terms related to your area in your content will boost your SERP location. Content can be in the form of blog posts, pillar content, or social media posts. For instance, your business’s “About Us” page can mention how well it serves your town. A blog post about the best Honda deals in Northwestern Montana might mention the importance of local SEO for that area.

Local SEO is beneficial for businesses in your area because local searches tend to be more specific. Nearly 46% of Google searches are focused on products, services, and information that are local to a business’s area. Local SEO helps a business show up in the search results for its area, where it is most likely to find customers. It is a form of SEO that has many similarities to traditional SEO, but its tactics and challenges are unique to local search.

The best thing about local SEO is that it is the low-hanging fruit for search engines, which means there are fewer competitors. Your listing is more likely to appear near the top of SERPs. Local SEO is crucial for brick and mortar businesses and service providers, as many consumers will search for your services on Google. If you are not optimizing your content for local searches, you are missing out on potential business.

Why is local SEO important for your website?

In the past decade, search engines started using location information to optimize their results. More consumers now rely on location-based search to find local businesses, and that trend has continued to grow as mobile device use for local searches has increased. Local SEO is crucial for your business if you want to capture those nearby searchers.

How do you use local SEO to boost search rankings?

Include key terms related to your area in your website content, blog posts, pillar pages, and social media posts. Mention your service area on pages like “About Us,” write posts that reference your town or region, and keep your content aligned with the kinds of local queries customers actually type into Google.

FAQ

What is local SEO?

Local SEO is a form of SEO that helps a business show up in search results for its specific area. It uses many of the same tactics as traditional SEO, but its challenges are unique to local search.

How many Google searches are local?

Nearly 46% of Google searches are focused on products, services, and information that are local to a business’s area.

Why is local SEO important for brick and mortar businesses?

Local SEO is crucial for brick and mortar businesses and service providers because many consumers search for services on Google, and local searches tend to be more specific, making it easier to find nearby customers.

Related coverage

• Local SEO – How to Get Your Website to Rank Higher on Search Engine Results Pages (SERPs)
• The Definitive Guide to SEO for Business Owners: How to Optimize Your Website for Search Engines