How to Boost Your Website Search Rankings With Local SEO
Using a basic SEO local search formula is a good way to boost the local search rankings of your website. Including key terms related to your area in your content will boost your SERP location. Content can be in the form of blog posts, pillar content, or social media posts. For instance, your business’s “About Us” page can mention how well it serves your town. A blog post about the best Honda deals in Northwestern Montana might mention the importance of local SEO for that area.
Local SEO is beneficial for businesses in your area because local searches tend to be more specific. In fact, nearly 46% of Google searches are focused on products, services, and information that are local to a business’s area. Local SEO helps a business show up in the search results for its area, where it is most likely to find customers. It is a form of SEO that has many similarities to traditional SEO, but its tactics and challenges are unique to local search.
The best thing about local SEO is that it is the low-hanging fruit for search engines, which means there are fewer competitors. This means that your listing is guaranteed to appear near the top of SERPs. Local SEO is crucial for brick and mortar businesses and service providers, as many consumers will search for your services on Google. For this reason, it’s crucial to have the right content and optimize it for local searches. If you’re not doing this, you’re missing out on a tremendous amount of potential business.
In the past decade, search engines started using location information to optimize their results. Nowadays, more consumers rely on location-based search to find local businesses. This trend has continued and even increased, accelerating the growth of local searches in search results. This trend is likely to continue as long as mobile devices are used to make local searches. And because mobile users are more mobile, local SEO is crucial for your business. But how do you use it to boost your local search ranking?