What Is Local SEO?
Local SEO (Search Engine Optimization) is a digital marketing strategy designed to help local businesses outrank competing firms within a specific geographical region. It involves website content, Google My Business listings, citations and reviews as well as regional keywords relevant to your business.
Local citations are references of your name, address, phone number and website on third-party sites like review sites and business directories – vital elements for local SEO as they validate your information and verify its reliability.