What Is Search Engine Optimization?
SEO is the process of using techniques to place your website at the top of the search results on a popular search engine, such as Google. The algorithms that Google uses to rank websites use a series of keywords to determine how relevant they are to the user’s query. Each keyword has a different value, so different ways of arranging keywords can produce different results. This makes it essential to use effective SEO methods to ensure your site appears on the first page of Google.
Unlike paid advertising, SEO will also bring free traffic to your website. High-quality pages will be at the top of the SERP, which means you won’t need to pay for clicks. On the other hand, paid results will have an ad icon, indicating that they are ads. Moreover, paid traffic is highly effective, but it’s not as efficient as free traffic. Therefore, it’s best to consider SEO as a long-term strategy that will yield significant returns for your business.