How Search Engine Optimization Can Help Your Website Rank Higher
The core components of search engine optimization (SEO) can help your website rank higher. Many SEO strategies begin with keyword research. By reviewing your competitor’s content and their ranking, you can identify search terms that your potential customers will use to find you. This information can be used to optimize your content, or create new content that targets those keywords. In addition, you can learn from Google’s algorithms about the impact that different elements have on rankings.