What is Search Engine Optimization?
Search engine optimization is the process of improving the ranking of a website on popular search engines. This enables more potential customers to find your website and buy products or services from you.
Search engine optimization involves careful research of keywords and the use of them creatively in your web content. This ensures that your web pages appear at the top of the search engine results page (SERP) for certain keywords.
Keyword research
Keyword research is an important part of search engine optimization. It provides important insights about the language your target audience uses to find information online.
It also helps you decide what kind of content to create. By creating relevant content for keywords that your target customers are searching, you’ll increase the chances of winning traffic and building brand awareness.
The first step in keyword research is to create a list of keywords. This can be done in a number of ways, such as consulting your customer-facing team or by plugging keyword phrases into a keyword research tool.
Google’s keyword planner, for example, includes data about 92 percent of searches worldwide, and it’s free for Google Ads customers. The tool shows the average monthly search volume for each keyword theme, which is an important metric, but not the only one.
On-page optimization
On-page optimization is the process of bringing a website to the top of search engine results. It involves coding, developing content, researching keywords, meta tags and internal linking.
A good on-page SEO strategy includes the use of keywords in the body copy and main headings, and also in the link structure. A strong on-page strategy will encourage more people to click through from the search results pages to your site, which can have a positive impact on your conversion rates.
The title tag and meta description are two of the most important on-page optimization elements that search engines use to determine a page’s rank. Adding relevant keywords to these tags can have a significant impact on your rankings, especially in competitive keyword niches.
Image optimization is another on-page SEO element that can have a positive impact on your search engine rankings. This involves ensuring that each of your images has an alt text that describes the image. This helps visually impaired searchers who rely on screen readers.
Link building
Link building is one of the fundamental aspects of search engine optimization. When combined with other components of SEO, it can help increase organic traffic to your site.
The structure of link building is organic and changes continually, so it’s important to keep up with the practice and be willing to make changes whenever necessary. As long as you start with content that is worth linking to, the effort you put into building links is well worth it in the long run.
In addition, link building helps build brand recognition. When your site is linked to a relevant and often visited website, it can dramatically boost your traffic and ranking.
When creating links, be sure to follow Google’s guidelines. This means that you shouldn’t buy links from low-quality websites that could negatively impact your search engine rank. Instead, you should focus on building quality links from high-quality websites.
Conversion rate optimization
In search engine optimization, conversion rate optimization is the process of increasing the number of visitors who take a desired action on a website. This can include making an online purchase, completing a contact form or sending an email message.
Conversion rate optimization is a continuous process, and there are always ways to improve it. Using A/B testing and other techniques, you can determine which elements on your website are most effective at increasing the number of conversions.
Besides testing, you can also optimize the layout of your pages to ensure that users find it easy to convert and complete the desired action. For example, limiting the number of fields on your signup form can increase the number of conversions.
For best results, conversion rate optimization should be implemented on all areas of your site, including the homepage, product pages and blog posts. A common strategy is to use conversion tracking software and track the results of each page to determine which areas need improvement.