How to Achieve Top Rankings in Local Searches
If you are thinking about doing local SEO for your business, you are not alone. The number of local searches on Google continues to increase and now more than 80% of those searches have local intent. But how do you achieve top rankings in local searches? There are several factors that are important. First, your website must be mobile-friendly. Google’s mobile-first indexing makes this aspect extremely important. Your website should be easily accessible through mobile devices, and your content should be localized.
The best place to start is by developing a local SEO strategy. This process combines several marketing strategies that will help you rank on local search results. Listed below are some of the core tasks that a local SEO campaign requires. These tactics may vary depending on your industry, geographic location, and time. You can hire a consultant to help you get started or learn about the most effective strategies for your business. If you are new to local SEO, you should hire a local SEO expert who can teach you how to implement them.
Another important element for local SEO is building a presence on social media. You can also create a local page on Google Plus to interact with your target audience. The content of this page should include reviews, photos, and information about your business. Also, you can post comments, videos, and images. Make sure to incorporate keywords and location within the content. For example, your title tag should contain your brand name and the keyword associated with it. This will help Google determine the relevancy of your website.
Another important aspect of local SEO is creating an accurate location page for your business. Many brick and mortar businesses ignore their location pages, yet they can improve their search rankings by listing their address on local directories. After all, customers are more likely to choose a local business than a global business if they need to find a local plumber. In fact, Google’s local algorithm emphasizes location pages in its search algorithms. Therefore, it’s important to ensure your location page is consistent with your business’s NAP citations.
When it comes to mobile searches, local SEO has become even more important. Research has shown that mobile users conduct more local searches than ever before. Furthermore, over seventy-nine percent of mobile phone owners conduct local searches while 81 percent of tablet owners use their mobile devices to search for local businesses. Local SEO optimized for mobile devices can help local businesses gain ground on mobile search results. Moreover, this type of optimization has become increasingly important in the age of the coronavirus.
Your business website can accrue authority as the business grows older and more prominent in local search results. Additionally, you can actively pursue authority by gaining links and mentions. While earning links can improve your rankings, you should avoid getting them from low-quality sources and schemes that artificially increase your link count. Several industry surveys have shown that local search rankings are affected by the quality of links a business receives from these sources. If your website isn’t optimized for local search, the chances of your audience finding it in the organic results are low.
Another way to increase your local search results is to sponsor local events. Become a sponsor of local baseball teams. Make sure to share pictures and updates of your team. By doing this, you will earn more backlinks and show your business is active in the community. In addition, local SEO content can earn you backlinks. Your goal is to attract as many customers as possible with the minimal effort. With proper planning, local SEO can help your business succeed.
Local SEO is important for small businesses. Local searchers are searching for a particular product or service, and without proper local SEO, they will not find your business. Almost seventy percent of local searchers will visit a store within five miles of the location where they searched. This means that if you do not optimize your website for local searches, you’ll be missing out on a huge opportunity to grow your business. So, why wait? Get started today with local SEO!
A successful Local SEO marketing strategy will require careful monitoring and analysis of data. Google Analytics can help you track click-through rates, behavioral signals, participation in social media, and website design and reputation management. The more data you have, the better. You’ll be surprised by how successful your Local SEO campaign will be! So, what is local SEO? And how do you start it? With some basic research, it’ll be easy! When it comes to the best way to start, don’t forget about keyword research. Focus on long-tail keywords and localized keywords.